Following the release of the iPhone 7 and the announcement regarding the Samsung Galaxy S8, LG has become the next mobile innovator to be watched. How would LG beat these major competitors through their latest device? While the recently released LG G6 is a relatively simple device, it is innovative and reliable with several features that we know you will love.

• 1.Screen

With one of the greatest display to phone ratios available in a smart phone on the market, the LG G6 will not disappoint. At an 18:9 ratio, with over 80% of the phone’s front taken up by the display, the G6 definitely delivers an impressive user experience. LG moved forward with curved display innovations through the diminishment of beveled edges. This means edges are curved (rather than sharp), which gives the display a smoother design, meant to enhance user experience. LG made a controversial decision by choosing to forgo an expected OLED screen, and instead utilizing an LED screen for the G6. Also featured in this device is the “Always on Display”, so you can see current time on the screen, without actually turning on the device. LG claims that this feature does not affect the battery life, which, if true, is impressive. With a pixel count of 2880 x 1440, you will become quickly immersed in the high quality of the LG G6 display.

• 2.Battery

There are few components more important in a smart phone than a battery (because, if your phone is dead, what else can you do?). With an improvement from the LG G5 battery, a 2800mAh, to the latest 3300mAh, the G6 features the most powerful battery ever to be used in an LG smart phone. This new battery is longer lasting and more powerful than that of the LG G5. Also, the battery allows for wireless charging, which is a solid improvement. The newest technology surrounding the G6 actually allows the device to read and interpret the age and temperature of the battery, so that current levels can be adjusted as needed. This means that the G6 battery should last longer than those in the average smart phone. According to Wired, the battery in the LG G6 is one of the primary reasons it is a better device than the Galaxy S8. That being said, this battery makes the device more powerful, and we think you will love it.

• 3.Water Resistance

These days, if your smart phone is not resistant to the elements, then you are falling behind. This is the reason that LG has released it’s first ever water and dust resistant device. While they play catch up to competitors, like Apple, LG has made a pretty reliably water resistant device. The LG G6 has an IP68 rating, which basically means that you should be able to dunk the device into about 3 feet of water and leave it there for 30 minutes, without any disruption in device functionality. Cnet tested these claims, so you do not have to.

• 4.Google Assistant

As the first ever non-Google device to feature Google Assistant out of the box, the LG G6 is making strides in competing with the Pixel. Google Assistant has received primarily positive press since the release of the Pixel, with many claiming that the AI closely rivals that of Samsung’s Bixby and Apple’s Siri. Google’s version of AI utilizes their expansive database while using voice recognition and integrating with various devices, such as those for your smart home.

• 5.Camera

LG makes strides to keep up with competitors through the many features of its latest device’s camera. The G6 features a dual camera, both of which are 13 megapixels, and a front facing camera, with 5 megapixels. Bonuses of the camera are the many software options available. Modes like snap shot, match shot, guide shot, and grid shot offer a mix of whimsical and practical options when it comes to taking photos.

While the LG G6 might not have all of the bells and whistles of some of it’s competitors, it is a classic and reliable phone choice with simple sophistication. According to Wired, the G6 is the “best phone yet” from LG. Not to mention, we’ve got you covered with our brand new leather holsters for the LG G6.